Draw and Color – 1937

Description

This is
Draw and Color, a coloring book published in 1937
by the Saalfield Publishing Company of Akron, Ohio.
The book measures approximately 11 x 14 inches and contains 80 pages.
The Saalfield Publishing Company published children's books and other products from 1900 to 1977. It was once one of the largest publishers of children's materials in the world.
The company was founded in 1900 in Akron, Ohio, by Arthur J. Saalfield who was in charge of the Werner Company's publishing department. During its flourishing, the company published the works of authors including Louisa May Alcott, Horatio Alger, P. T. Barnum, Daniel Defoe, Herman Melville, Dr. Seuss, Anna Sewell, Shirley Temple and Mark Twain.
The company also published educational toys and games, including the game Blockhead!.
Among the artists employed by Saalfield was noted illustrator Ethel Hays. She worked on a variety of the company's juvenile titles, including Peter Rabbit, The Night Before Christmas, and The Little Red Hen. Her most notable work came after Saalfield had secured the license from the Johnny Gruelle Company in 1944 to produce Raggedy Ann and Andy material. Storybooks, coloring books, and paper doll booklets soon followed. Most of the artwork fell to Hays, "whose exuberant, curvilinear style perfectly captured the whimsy and energy of Gruelle's characters." Another artist/illustrator who did work for Saalfield was Frances Brundage (1854-1937). Brundage illustrated many classic works for children, and had widespread popularity; books with her illustrations are actively collected.
In April 1977 Saalfield Publishing Company shut down, and its library and archives were purchased by Kent State University.